HTC signs global agreement
HTC has recently signed a two part agreement with one of the world’s largest manufacturers of cleaning machines; Hako.
Hako has a large market share in Europe with for example more than 50% of the market in Sweden and Germany. Hako focuses on high quality products and all their machines are built at their production site in Bad Oldesloe, Germany. Hako is present through dealers and subsidiaries in more than 60 countries and has more than 2500 employees.
HTC has Twister approved the machines from Hako that gives the best result when using Twister. Every approved machine sold from Hako will have an approved sticker on the water tank (Approved Equipment Diamond Cleaning system). The approved concept will help to promote Twister on a large scale to the entire Hako customer base. HTC and Hako also have cooperated with marketing for example at the ISSA Exhibition in Amsterdam.
The second part of the agreement is that HTC is given access to all 60 Hako dealers around the world. Hako will also internally promote Twister and make Twister a part of their standard product range.
Hako consider Twister to be an excellent compliment to their machines since the cleaning result when using Twister is unmatched which will lead to more machine sale for Hako. Besides from the large amount of new distributors selling Twister and the marketing benefits of the approved concept, HTC and Hako will also cooperate on a KAM (Key Account Manager) level in order to generate more business to both companies.
Contact:
Marie Ardell, Marketing Manager, HTC Sweden, Tel: 0121 29 400
Daniel Westling , Key Account Manager, HTC Sweden, Tel: 0121 29 400