Massive advertising campaign by HTC
Recently 9000 Swedish project engineers, construction consultants, architects and facility managers got an informative CD-ROM disc about the HTC Superfloor™ concept. One of the goals is to create full understanding of the beauty of the concrete.
This large-scale mailshot forms an essential part in the campaign for increasing the knowledge of 
polished concrete. Although the concept was presented as early as 1997, there is still a lot to inform about. With several years experience, HTC has been able to compile a fixed method, at the same time as new possibilities have aroused.
The mailshot first and foremost contains a CD-ROM disc with articles, pictures, animations and movies regarding the HTC Superfloor™ concept. Everything from grinding techniques to the history of concrete is treated in the extensive material.
The material will also be sent in about 30 000 examples to Europe, North America, Asia and Africa. The material is only sent to end customers.